Subject Matter Expert – Scientific Advisor
Professor Small is the Laura and John J. Pomerantz Professor of Marketing at the Wharton School of the University of Pennsylvania. Her research interfaces psychology and economics, examining fundamental processes that underlie human judgment and decision making with a focus on altruistic and self-interested motivations for philanthropic behavior. Professor Small’s work has been published in leading academic journals and she serves as an associate editor of the Journal of Marketing Research and on other editorial boards. At Wharton, she teaches Consumer Behavior and Marketing for Social Impact courses and was voted “Iron Prof” in 2014. She is also a member of the graduate faculty of the Psychology Department at Penn. Professor Small received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania.