Subject Matter Expert – Scientific Advisor
Professor Small is the Adrian C. Israel Professor of Marketing at Yale School of Management. Her research interfaces psychology and economics, examining fundamental processes that underlie human judgment and decision making with a focus on altruistic and self-interested motivations for philanthropic behavior. Professor Small’s work has been published in leading academic journals and she serves as an associate editor of the Journal of Marketing Research and on other editorial boards. Prior to Yale, she was the Laura and John J. Pomerantz Professor of Marketing and Professor of Psychology at the Wharton School of Business at University of Pennsylvania. Professor Small received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania.