Digital Media Specialist
Masood applies his IT skills and entrepreneurial background to plan and execute digital advertising campaigns that align with and advance client goals and objectives. The mobile campaigns Masood developed and implemented to reach New Jersey residents affected by Superstorm Sandy generated a significant return on the state’s investment and exceeded established benchmarks for engagement. For the U.S. Department of Agriculture, he developed a comprehensive digital campaign including mobile and social media to drive target audiences to Biosecurity for Birds videos, webinars, online content, and other resources. Masood goes beyond basic metrics to incorporate industry trends, benchmarks, and audience feedback to ensure that campaign analytics translate into results. Masood completed his Masters in Software Engineering in Mumbai, India and studied structured system analysis and design at Pace University.