Strategic analysis of clients' needs, goals and events accounts for our public relations successes in media placement, community outreach and marketing initiatives. Our efforts receive local, regional and national attention; increase market share and value; and generate public awareness. The Diversity team has strong and reliable contacts with reporters, columnists and editors from electronic, broadcast and print outlets.

Diversity’s marketing campaigns have incorporated a number of the following elements: image/identity building and branding; promotional activities and development of collateral materials; and advertising.

Through effective grassroots community outreach initiatives we have enabled our clients to reach and motivate their target audiences. Our community relations services also include: strategic partnership development with influential organizations, businesses and key opinion leaders; analysis of community issues; and corporate responsibility program design.

Diversity creates publications and programs that increase overall awareness of our clients’ products, services, and resources. As publisher of the 2004 and 2006 New Jersey Official Travel Guide, Diversity partner Victor Nichols doubled demand for the magazine-style publication, which was supported and distributed by the state’s Office of Travel & Tourism.

Our Traffic Data Collection Division conducts complex manual surveys overseen by managers and supervisors who ensure that the studies are carried out effectively and efficiently.